I took some portraits to accompany an interview piece with the CEO of FirstGroup plc, following the publication of a report describing the value of ScotRail's contribution to tourism and the wider Scottish economy. An interesting case study in the media's use of images.
The first paper to include the piece on its website was the Daily Record and believing they were going to have to pay for the use of a new image simply ran the story with an image of a train, presumably taken from their photo libraries.
Other papers were intending to follow suit until it was pointed out that the new images were actually available to them free of charge as my arrangement with the PR firm licensed the images with distribution rights, entitling them to pass them on to the media. As a result three articles appeared each using a different portrait of the CEO (although due to a mix-up I was only properly credited on the third one).
Nevertheless a good example of the value of paying for third party distribution rights in order to be sure that the images you want end up accompanying your story.