Most businesses and organisations want people to know what they are doing. Whether it's to attract an audience to an event that you are staging in the future or letting people know what you have done after it's over you want top quality images to tell your story. Sometimes you just need the images for internal publications, such as a company website or an in-house magazine. On other occasions you want to get your story out into the news media. To support your press release you arrange a photocall to provide some suitable images and invite along some photographers. In the past that might have been enough to get the images you want into the media to accompany the story but these days it is increasingly the case that newspapers and websites are so keen to cut costs that they may use other images they already have in their stock libraries that more or less illustrate the story instead of buying the rights to use the specific images from that day's photocall.
To make sure that the images you want accompany your story you need to be in a position to supply the media with not only the written copy of your press release but suitably licensed images for them to use freely along with your story.
Publicity and PR is usually about people and therefore there can be a bit of an overlap with getting great portrait photographs taken to promote you and/or your business. The biggest difference is probably one of organisation - rather than the photos being tied to a specific event there is much more flexibility. Please look at my Headshot Plus page for more details.
To make sure that the images you want accompany your story you need to be in a position to supply the media with not only the written copy of your press release but suitably licensed images for them to use freely along with your story.
Publicity and PR is usually about people and therefore there can be a bit of an overlap with getting great portrait photographs taken to promote you and/or your business. The biggest difference is probably one of organisation - rather than the photos being tied to a specific event there is much more flexibility. Please look at my Headshot Plus page for more details.
There are different ways to approach the arranging of publicity for an event or a cause and getting your message out into the media
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Photocall Attendance...FREE
No guarantee of attendance - best endeavours No images for your own use without fee Images may be circulated to media Media will be charged to use images |
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Photocall Internal Use...£150
Guaranteed attendance (up to one hour) Images supplied for your own use by a mutually convenient electronic method (e.g. email, ftp, dropbox) Images may also be circulated to the media (although this is no guarantee they will use them, even if they cover the story) Media will be charged to use images Any prints or alternative output required would involve addition costs, to be agreed beforehand. Travel expenses would need to be added if applicable. Please contact me with any questions or to discuss other assignments. |
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Photocall With Distribution Rights...£250
Guaranteed attendance (up to two hours) Images supplied for your own use by a mutually convenient electronic method (e.g. email, ftp, dropbox) Images to distribute to the media, licensed for third-party usage (and the best chance the media will use your images to accompany the story) Media will not be charged to use images Any prints or alternative output required would involve addition costs, to be agreed beforehand. Travel expenses would need to be added if applicable. Please contact me with any questions or to discuss longer assignments. |
Previous ClientsI have taken publicity images for numerous organisations and individuals, including the Media Guardian International Television Festival (MGEITF), the City of Edinburgh Council, the National Museums Scotland (NMS), the National Library of Scotland (NLS), Edinburgh Leisure, Citizens Advice Scotland, Scottish Widows, First Group, Friends of the Earth Scotland, the Lothian Centre for Inclusive Living (LCiL) and Queen Margaret University.
My editorial images have been published in the Guardian, Times, Daily Telegraph, Daily Record, Daily Mail, Daily Express, The Herald, Scotsman, Sun, Press & Journal, Dundee Courier, Metro and Edinburgh Evening News, as well as in Discover, the NLS magazine, and Ariel, the BBC Staff magazine. |
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