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A chance for some networking over breakfast and then some updates from the different elements of Marketing Edinburgh. After the break a keynote talk from Chris Fair on "The Second 'M' in DMMO". DMO used to be Destination Marketing Organisation but it is increasingly morphing into Destination Management Organisation. Combining the two gives DMMO. This is all about ideas of 'place-making' for residents and visitors, directing more spending to managing better places to live and visit and the marketing will follow (through visitor/resident generated content on social media).
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