Every Business Is Different

I recently updated my small business photography packages, with three different levels ranging from a very basic option up to a full-on 'Day in The Life'. The entry-level package will concentrate on getting a few great personal portraits of the face of your business to use online and in marketing materials to introduce you to potential customers.  Next up is a broader 'portrait of the business', taken over the course of three or four hours and capturing not just the who, but the what and the how of your business, producing a small library of images to use now and in the future. Finally the all-day, Day In the Life option, will give you a comprehensive set of images to tell the story of your business and how you work.

While those options will cover the needs of most small businesses, there are always exceptions, looking for something a little different and needing a completely tailor-made solution. One such case was when Colin got in touch looking for some images to promote his football-based board game, Counter Attack.  As well as images to use on the game's own website, he was also looking for images to use on other selling websites and in social media advertising campaigns.

We discussed the sorts of images we might create. Colin wanted product shots of the game as well as people playing the game. However, simply taking shots of a game in progress wouldn't create great pictures, with players hunched over the board, making their moves. Instead I recommended taking 'reaction shots' of players, reflecting the highs and lows of playing the game, as well as players in 'manager mode', to give Colin a series of images to use on social media. This approach had the added advantage of minimising social contact during the COVID pandemic as the images could all be taken outside.

Colin was able to use these in a range of social media posts, like these two examples from Instagram.

The more conventional product shots were taken on my kitchen table, providing Colin with a varied library of images to use online to promote the game. And when the game had a bit of a re-design for the next edition, I took some pictures of the new branding and game elements.

"Jon did a photoshoot for me recently and I'm delighted with the results! It was a combination of product- and people-shots. He is a pleasure to work with and has a keen artistic eye that helped bring the photographs to life. Highly recommended."