As we all move cautiously into a new world in which we all have to remain aware of COVID-19 and the measures we need to take to keep ourselves and our customers safe businesses large and small need to recognise people's concerns and react accordingly. Online shopping, already growing rapidly, became much more important during lockdown and is likely to remain so even when people are allowed to physically visit shops. With or without restrictions on the numbers of people allowed inside a shop at the same time a proportion of your customers are likely to be wary of spending too long in indoor spaces for some time to come. While lockdown has probably encouraged everyone to shop more efficiently for their weekly groceries - ticking off a pre-written list - it doesn't work so well for non-essential shopping when many of us aren't quite sure what we will buy until we see it.
All of this makes your website more important than ever, even if you have a physical presence on the high street, and a good website needs good pictures. As does the rest of your online presence as you look to attract attention and drive traffic to your website. So what sort of pictures do I need?
I'm Jon Davey, a freelance community photographer based in Portobello, Edinburgh's seaside suburb